This innovative packaging was created to reflect upon the brand story ‘Enjoy with friends, Enjoy Jameson’. Keeping the structure in a shape of a whiskey barrel. The packaging comes with a card game, that was created from ideation to the final execution of the design.

Paying homage to the age-old theory of sit and get drunk on Jameson - this card game has been executed on a very personal level. So, find a friend, make a drink, play the game! Tried and tested*