A collaboration where dancers are empowered to take their place in the sports world, inspiring others to break free from the constraints of outdated stereotypes and embrace the full range of athletic possibilities and creativity.

Despite their incredible athleticism and the rigorous physical demands of their craft, dance has not yet been seen at the same level as other sports on different e-commerce platforms.

Due to the absence of a dance category in the Shop by Sport section of various sports brands, we decided to partner with Nike and Marshalls. The project looks into using these brands as leaders who take charge of redefining what it means to be an athlete and encouraging dancers to embrace their sport while also expressing their unique artistic vision.