Goodness Out
Of The Box!
MyNestlé
UI/UX
Brand Identity
Package Design
Nestlé, India
Landor & Fitch, India
2023
Context: To develop a D2C platform for Nestlé India to better engage with the customers - A cohesive space that delivers a true Nestlé experience
Problem: In a category laden with established players, how do we prove our difference and relevance to go beyond the expected?
Opportunity: A platform that delivers both a relevant and true Nestlé experience by elevating on the aspects of
Tangibility, Discovery, Inspiration, Belonging & Personalization
Brand Proposition: Delivering Delightful Goodness
See: Favourites in a fresh light
Hear: Joyful Inspiration
Read: Enrich my everyday
Do: Effortlessly Encouraging
Identity & Design: Goodness Out of The Box
Looks progressive and positive of bringing Nestle’s delightful moments at every interaction. One place for wholesome goodness
Direct To Consumer Name : Resonates with the big idea
MyNestlé | www.mynestle.in
We created a destination that is reassuringly familiar yet feels new and energized. With a compelling reason to draw you in and make you want to return.. Nestle D2C brings delightful moment at every interaction. One place for wholesome goodness.
Team
Harshita Sharma, Designer | Purvi Dugar, Designer | Arnab Ray, Creative Director
Sanya Arora, Client Manager | Manukrishna Nair, Executive Director