Just like Freddy Mercury, everyone wants to break free. And what better way than to indulge in #MoodBreak by KIT KAT®. Since KitKat as a brand basis all their communication around "Taking a Break".

I proposed to combine the new flavours - Mango & Mixed Fruit with breaking into an emotion (Happy & Excited), especially when working from home has become mundane and all of us are looking to take a break. The visual is made filter-savvy with own-able KitKat shaped goggles keeping it in tune with the lifestyle of the target group (M/F, 18-21 years)